Becoming a successful real estate agent involves generating as much traffic to your listings and as many leads as possible. Technology has made lead generation much more simpler than before, which is evident by the vast number of lead magnets competing for consumer attention. It’s for this reason that realtors should use unique ideas to stand out from the competition and convert visitors into customers.
Here are 4 out-of-the-box ideas to help your listing gain more impressions and to help you generate more leads:
1. Consider 3D virtual home tours
3D virtual tours are fast becoming an effective marketing strategy for realtors. They involve an immersive experience in a digital replica of a physical location on any smartphone or computer. Music, text, narration, and sound effects can be used to make 3D virtual tours more immersive. The best part is clients are able to access 3D virtual tours from the comfort of their own home or from any other convenient location.
Virtual tours are like show houses that are open on a full-time basis and they allow buyers to take as much time as they need when viewing a home. It also allows them to get a feel of the home before deciding to view it in person, which saves you time as a real estate agent as you’ll spend less time on showings that don’t lead to sales.
2. Manage your leads automatically using a smart CRM
Scaling your real estate business requires you to consistently generate leads. It isn’t feasible to keep up with lead generation 24/7, which is where a smart CRM will come in handy.
A smart CRM uses technology to analyze the behavior of a lead in order to determine when they’re most likely to make a transaction. It also helps generate leads, meaning the only thing you have to focus on is closing your leads. This will allow you to focus on other aspects of your real estate business instead of spending hours on end manually generating leads.
3. Upload short and interesting video content on social media frequently
One way to increase impressions on your property listings and generate more leads is to post video content on your social media platforms. Statistics show that uploading video content frequently on social media increases engagement, reach, and follower retention.
Post short clips of the homes you’re selling with a link to your property listings, short videos giving quick advice to homebuyers, and videos that cover topics such as ‘5 things to love about living in (insert the area you sell real estate in).’ Audiences find informative content useful and this will also help you grow your following and thus increase exposure to your listings and generate more leads.
4. Try digital experiential marketing
Since the beginning of the pandemic, experiential marketing has become more digital in nature. This type of marketing involves curating branded experiences to create memorable impacts on customers.
In a digital space, using live streams and virtual events and encouraging participants to share about it on social media as well as engage with your personal brand is a great way to use experiential marketing. It’s important to note that digital experiential marketing should be beneficial to the consumer and should motivate people to share with their friends online, which will increase exposure of your listings and help you generate more leads
Using the above tips, you can increase the impressions you receive on your property listings as well as increase the number of leads you generate.
